A mobile marketing campaign that really works? Text-messaging.

    How Brazilian Claro's SMS campaign generated 18 million brand interactions and proved that incentivisation creates a more receptive audience.

    @AdWeek reports:


    The lesser of two evils?

    Tumblr users may be running scared from the site right now, but they haven't lost their sense of humor. The @BBCTech reports on why sex, jokes and gifs are worth $1.1bn and the colourful reactions of some Tumblrers:

    @BBCTech : Users on David Karp's Tumblr platform have posted more than 50 billion entries since the site's inception