Blogs

    #Mobile #Commerce Purchases to Exceed $700bn by 2018, says Juniper

    Annual retail purchases on mobile devices, including tablets, will reach $707bn (£431bn) by 2018, according to Juniper Research. That’s equivalent to 30 per cent of all projected online retail spending. Last year, by comparison, mobile accounted for 15 per cent of eCommerce spend, at $182bn.

    Read more at http://mobilemarketingmagazine.com/mcommerce-purchases-to-exceed-700bn-b...

    a great guide to transition into #mobile #marketing and stay current on the fast changing mobile industry

    This is a great guide to help companies make the transition into mobile and for digital marketers who want to stay current on the fast changing mobile industry.

    We have reached the point where all brands and agencies know why they should implement mobile into the multichannel mix. Now it is time to cover the how-to aspect.

    Marketers are continuously incorporating mobile into their overall strategies to drive consumer engagement and raise brand awareness.

    However, many companies are still unsure of how to best target consumers - whether it is through a mobile application, SMS, a mobile site or QR codes.

     

    Please click here to download Mobile Marketer’s Classic Guide to Mobile Creative

     

    Mobile Marketing Set to Rise to $400 Billion by 2015 In the United States

    The Economic Impact of Mobile Marketing In the United States

    The pages that follow report the results of a six-month investigation by the principal authors into the size and scope of the impact of mobile marketing on the United States economy, conducted at the behest of the Mobile Marketing Association.

    We found that the mobile marketing ecosystem...

    • ...exhibits remarkable levels of investment for an industry so young: $6.7 billion spent on it by client-side marketers and retailers across all industries in 2012, a figure likely to reach almost $20 billion by 2015;

    • ...contributes even more impressive levels of incremental output to the U.S. economy: $139 billion in 2012, and reaching $400 billion by 2015, with at least 85% of this sales impact taking place in “off-line”, “brick and mortar” locations;

    • ...currently sustains over a half million jobs in 2012, and will likely support upwards of a million and a half workers by 2015, including both direct and indirect employees; in fact, every single employee in a direct mobile marketing communications role will support over 23 workers in non-mobile occupations throughout all 50 states and the District of Columbia in that year.

    In interpreting these facts, the reader should bear in mind that these figures of increased economic output and employment are entirely comprised of supplemental U.S. income and jobs that would not exist but for the successful exchange of marketing communications through mobile media.

     

    Mobile Marketing Sales Impact in United States ($Millions)

     

    2010

    2011

    2012

    2013

    2014

    2015

    CAGR 2010-2015

    Total Sales Impact

    48,627

    85,300

    139,003

    216,931

    311,566

    400,971

    52%

    Mobile Media Adv

    25,530

    46,814

    73,811

    115,010

    163,052

    204,345

    52%

    Mobile DR Enhanced Adv

    2,705

    5,694

    10,280

    18,866

    30,059

    36,682

    68%

    Mobile CRM

    20,392

    32,792

    54,912

    83,056

    118,455

    159,943

    51%

    Source: mLightenment
     

    http://www.mmaglobal.com/whitepaper/mobile-economic-impact-study

     

    Jumping Ship: Developers fleeing Facebook for mobile

    How attitudes towards the Facebook platform have changed:

    Web marketing commentator, Andrew Chen, provides an interesting case study outlining the challenges developers face moving a popular web service into the mobile era. Some reasons Chen raises include a “lack of virility,” meaning that the site has turned off a lot of apps’ notification settings because they annoyed a lot of users, inflated ad rates and required constant retooling. Another problem is that many developers don’t find the information they collect from users all that useful. Active users “like” and “subscribe” all the time, but that just means more noise to sift through in the Open Graph data.

    Read more at http://www.business2community.com/facebook/developers-fleeing-facebook-for-mobile-0510519#p5XmXxIvC5j02qD3.99

     

    david-delony: Developers Fleeing Facebook for Mobile

    From Tech to Baroque: The Opera Atelier Versailles Gala

    Opera Atelier, the award-winning Baroque opera company from Toronto, is equally renowned for its lush period stagings and performances and its annual gala, held each spring. Rosaria Giorgi, one of ramamo founders, was part of the Gala Committee in charge of organizing the 2013 event, which took place last week at the Ritz-Carlton, Toronto. Inspired by the magnificence of the Royal Palace of Versailles, the gala was an exercise in extravagance, but also an opportunity to support a truly Canadian cultural treasure.

    Check the links below for some pictures of the stylish guests, via @FashionCanada:

    http://www.fashionmagazine.com/blogs/society/2013/06/03/opera-atelier-versailles-gala