CES: More than Half of Yahoo’s 800m Monthly Visitors Are Mobile

    Yahoo used its keynote at CES to unveil a range of advertising and content services going live in Q1, with a growing focus on mobile products going into 2014.

    The announcement includes the new programmatic Yahoo Ad Exchange, where advertisers can use their own data to buy targeted ads on Yahoo or relevant placements across the web using Yahoo Audience Ads. The company has also updated its Yahoo Ad Manager and Ad Manager Plus self-service buying platforms, all of which will go live in Q1.

    Read more at http://mobilemarketingmagazine.com/ces-more-than-half-of-yahoos-800m-mon...