Mobile Marketing Set to Rise to $400 Billion by 2015 In the United States

    The Economic Impact of Mobile Marketing In the United States

    The pages that follow report the results of a six-month investigation by the principal authors into the size and scope of the impact of mobile marketing on the United States economy, conducted at the behest of the Mobile Marketing Association.

    We found that the mobile marketing ecosystem...

    • ...exhibits remarkable levels of investment for an industry so young: $6.7 billion spent on it by client-side marketers and retailers across all industries in 2012, a figure likely to reach almost $20 billion by 2015;

    • ...contributes even more impressive levels of incremental output to the U.S. economy: $139 billion in 2012, and reaching $400 billion by 2015, with at least 85% of this sales impact taking place in “off-line”, “brick and mortar” locations;

    • ...currently sustains over a half million jobs in 2012, and will likely support upwards of a million and a half workers by 2015, including both direct and indirect employees; in fact, every single employee in a direct mobile marketing communications role will support over 23 workers in non-mobile occupations throughout all 50 states and the District of Columbia in that year.

    In interpreting these facts, the reader should bear in mind that these figures of increased economic output and employment are entirely comprised of supplemental U.S. income and jobs that would not exist but for the successful exchange of marketing communications through mobile media.

     

    Mobile Marketing Sales Impact in United States ($Millions)

     

    2010

    2011

    2012

    2013

    2014

    2015

    CAGR 2010-2015

    Total Sales Impact

    48,627

    85,300

    139,003

    216,931

    311,566

    400,971

    52%

    Mobile Media Adv

    25,530

    46,814

    73,811

    115,010

    163,052

    204,345

    52%

    Mobile DR Enhanced Adv

    2,705

    5,694

    10,280

    18,866

    30,059

    36,682

    68%

    Mobile CRM

    20,392

    32,792

    54,912

    83,056

    118,455

    159,943

    51%

    Source: mLightenment
     

    http://www.mmaglobal.com/whitepaper/mobile-economic-impact-study